Business Made Simple University explained and why you need a BMS Certified Coach.

What is Business Made Simple?

Business Made Simple University (BMSU) is an online learning platform with on-demand courses to help business owners and professionals learn the practical skills they need to build their confidence and grow their business.

Born out of Storybrand, a world-class marketing framework, Business Made Simple has grown beyond an online university…


Proven practices to effective goal setting and achievement

2020surprised us all. It was unpredictable and chaotic at times. It also stretched us in new ways, bringing about change for good. Sure, it exposed some flaws, but it also gave us opportunities to pause, revision and reinvent the future.

There were many learnings (one for a better word) from…


Podcasts to discover for your playlist

Like most Australians, I listen to a lot of podcasts. On the road, at the gym, long walks — they’ve become part of my daily routine. 2020 has seen a further explosion in podcast listeners. Podcast hosting platform iHeartRadio reported a 72% growth in consumption since the start of 2020…


A 3-step plan to build trust and authority with customers.

Testimonials matter more than ever. Your website visitors want to know if they can trust you. They’re wondering what previous customers have thought about you, and they’re reading your testimonials to find out.

Are your testimonials helping your business? Or hurting it?

Most testimonials are boring and don’t connect with…


10 Time-saving zaps to grow your business ⚡️

How often have you started the day with a clear mind and set goals, only to get sidetracked by a hundred small tasks and distractions? Most business owners can relate.

Time is a strategic resource. We have to learn to use it well, in order to grow and scale. …


7 steps to organise your thoughts, save time and get more done

Whether you’re drafting a book, running a small business or just keeping mental notes on life… Evernote is a great note-taking tool to help to organise and remember everything.

There’s plenty of note taking apps out today, and i’ve tried most of them: OneNote, Notion, Notable and Bear. Each has…


A step by step plan for small businesses leaders

Many small businesses are working hard to thrive amidst a uniquely challenging season. John C Maxwell said that “everything rises and falls on leadership”, and this is still true today. As leaders, we’re at the forefront of bringing change. …


Bring customers back to your website and grow sales.

This is the first in a new series I’m calling Small Business Marketing Essentials — doing the basics well in your online marketing.

What’s the best way to bring your customers (or potential customers) back to your website again?

Telepathy? Cloud writing? Mass advertising? The smart way is to use…


growth mindset

5 rules to sustaining growth that will keep you moving forward

There’s a story of Truett Cathy, the founder of Chik-fil-A, where he was pressured to expand the organisation. “We need to get bigger”, they kept telling him. I love Truett’s response: “If we get better, our customers will demand that we get bigger”. ⁣

Growth is sustaining.


Simple strategies you can implement in your online marketing this year and see growth

You’ve built a great website to showcase your products and now you need to get the word out online… But where do you begin?

When it comes to generating traffic to your website, you can’t (and shouldn’t) rely on search engines alone. …

Lachlan Nicolson

Business Coach at Nicolson.co | Thoughts on marketing, leadership and finance. Based in Brisbane 🇦🇺

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